Infinite Eight Where duality becomes design

Insight

Unlocking the power of 8.

We where tasked by Huawei to to create a bespoke photographic identity for the Honor 8. The look & feel needed to reflect the brand’s focus on style, creativity and progressive attitude.

Idea

Discovering the duality of design.

We envisioned the Honor 8’s visual identity as a play on its number and its inherent symmetry. Working closely with multidisciplinary creative studio Haw-lin Services in Berlin, we then crafted a tone-on-tone aesthetic, expressed in 2 inverted visuals to represent the figure 8’s yin & yang.

These images became a signature motif across digital platforms, in-store visuals, packaging, and collateral, elevating the device from product to visual icon.