Spatial Experiments in Retail Smarter, stylised store experiences.

In a region where tech brands clamor for attention in crowded department stores, HP constantly sought a leg up on the competition by creating spaces and in-store experiences that where unique and inspired by the product itself.

Eschewing excessive ornamentation, we instead proposed a series of ‘experimences’ - a confluence of interactive experiment and retail experience.

Veering between art exhibit and interactive installation, each successive product launch campaign had an on-ground proposal that vibrantly brought the HP brand to life in a sea of brand clutter and noise.